Lancia Unveils New Emblem Design Language Forward of Relaunch

Lancia Unveils New Emblem Design Language Forward of Relaunch

Lancia has not proven any previews of these fashions, the primary of which is able to seem in early 2024, however this week it supplied a glimpse of the important thing design parts that might be widespread to its future lineup via a mockup known as Pu+Ra Zero, for “pure” and “radical. “We needed to point out that Lancia could possibly be devoted to its roots with out having to decide on between being pure or radical, providing each with our Pu+Ra design language,” Lancia CEO Luca Napolitano mentioned at a media occasion in Turin on Monday.

Jean-Pierre Ploue, head of Stellantis design in addition to of Lancia design, pointed to 2 idea automobiles by Bertone, the Lancia Stratos Zero from 1970 and the Alfa Romeo Carabo from 1968 as sources of inspiration. The Pu+Ra Zero mockup has volumes clearly impressed by the Stratos Zero, a brand new visible identification within the entrance, a brand new brand displayed on the C pillar space and round tail lights that recall the manufacturing Lancia Stratos, that launched in 1973.

“These are all of the defying parts that you can see sooner or later Ypsilon,” Ploue mentioned. Napolitano mentioned that Lancia is designing its three future fashions concurrently to make sure that they may ship the utmost doable visible consistency with the Pu+Ra design language.

Lancia presently sells only one mannequin, the Ypsilon small automotive, and solely in its dwelling market of Italy. It’s a part of the premium model group at Stellantis, together with Alfa Romeo and DS. The brand new Ypsilon might be launched in early 2024 as a five-door small automotive. It will likely be the primary full-electric Lancia in addition to the final to supply an internal-combustion engine variant.

It will likely be adopted by a midsize electric-only mannequin due in 2026. Napolitano mentioned the design of this mannequin had modified course since its inception and was not internally known as the Aurelia, the identify of Lancia’s groundbreaking sedan, coupe and spyder from the Fifties.

The third new Lancia mannequin revisits the Delta identify and might be an electric-only compact mannequin that’s due in 2028. Although its launch is greater than 5 years away, the design has already been frozen, Napolitano mentioned, as a result of “everybody at Lancia Design needed to pen the brand new Delta.”Lancia unveiled a brand new model of its shield-shaped brand that features a flag, a circle (for a steering wheel) and a lance, because the model’s identify means “spear” or “lance” in Italian.

All these parts had been utilized in Lancia’s 1929 brand (the primary brand appeared in 1907); this new interpretation most intently resembles a variation launched in 1957. Lancia says it’s purposely bucking the pattern towards two-dimensional logos which can be optimized for social media and digital use.

“We didn’t create a brand new, flat brand to face out within the digital phrase solely, however a ‘progressive basic’ jewel that can shine in our subsequent automobiles,” mentioned Teresa Mendicino, Lancia’s international design director. The brand new brand won’t seem on the entrance or rear of future fashions, however will seem on the aspect of the automobile, probably on the B or C pillar. As a substitute, the entrance finish will characteristic a Y-shaped lighting bar spanned by the phrase “Lancia,” within the model’s new font, by which the “A” seems as an inverted “V.” The identical lettering might be utilized to the rear, inscribed between the round back lights.

Lancia is deploying a 10-year “Renaissance” strategic plan, with solely full-electric autos offered after 2028. The three coming fashions will cowl 50 p.c of the market, the model says. It’s increasing its vendor community so as to add 100 extra showrooms in Europe, with a concentrate on on-line gross sales and an anticipated “company” distribution mannequin.

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